Comscore said that Weigel Broadcasting renewed their agreement and that it will continue to provide local TV measurement for Weigel’s five stations in Milwaukee and three in South Bend, Ind.
In addition to using Comscore’s local television currency, Weigel will have long-term use of Comscore’s Advanced Automotive and Political Audience segments, which helps the stations gauge the size, value and relevance of its audiences to advertisers in those categories.
Financial terms were not disclosed.
"We are thrilled to continue our partnership with Weigel," said Steve Walsh, executive VP, commercial, at Comscore. "We look forward to providing granular insights and powerful advanced audience segments to fuel a better understanding of Weigel's consumers and drive Weigel's revenue, share and profit."
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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