Vizio Works With Experian To Improve Cross-Device Campaign Targeting

By Jon Lafayette
( Broadcasting & Cable )
published

Household Connect extends TV campaigns to additional devices in Vizio households

3 Pointers
(Image credit: Vizio)

Vizio said it is working with Experian’s Consumer Sync identity resolution platform to enhance the targeting, measurement, analytics and attribution of cross-device ad campaigns running on Vizio’s Household Connect.

Household Connect enables advertisers to extend TV campaigns to additional devices within Vizio households. Working with Experian will help Vizio clients with enhanced insights into the incremental reach of frequency of campaign across linear and connected TV, including Vizio’s WatchFree Plus free ad supported streaming television channels and Vizio home screen promotions.

Vizio continues to work with data from TransUnion and Yahoo, as well as Vizio’s Inscape data unit, which pulls viewing data from 22 million smart TVs that have opted in.

“In addition to building out our in-house ad tech team and proprietary ad tech solutions, another big focus for us right now is expanding our ecosystem of best-in-class data partners,” said Travis Hockersmith, group VP of Vizio’s Platform Plus business. “This helps marketers to optimize and better understand the full-funnel impact of campaigns.” 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.