VideoAmp said it named Kelly McMahon as senior VP of client success, publishers and platforms, a new position.
McMahon, who had been with SpotX, will aim to build a team to accelerate the growth of VideoAmp’s business with TV networks, digital platforms, publishers, OEMs and MVPDs. Kim Jones, VideoAmp’s senior VP of client success will focus on brand and agency clients.
McMahon will report to VideoAmp President Michael Parkes.
“By focusing on specific customer cohorts, our client success teams can get even deeper with clients, providing more customized solutions that get them to their business goals faster and more efficiently,” said Parkes.
McMahon was with SpotX for eight years. She was a senior VP when SpotX was acquired by Magnite earlier this year, continuing as senior VP of global demand operations.
“VideoAmp has seen such tremendous growth and traction over the past year and I couldn’t be happier to join such an innovative company. There is a laser focus on creating a more sophisticated currency framework for the entire industry and I look forward to bringing this mission to life for our portfolio of sell-side customers,” said McMahon. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.