ViacomCBS Returning to Carnegie Hall for Upfront Presentation

2019 CBS Upfront
(From l.): Then-CBS president and chief advertising revenue officer Jo Ann Ross and sportscasters Jim Nantz, Tracy Wolfson and Tony Romo at the 2019 CBS upfront. (Image credit: Jeffrey R. Staab/CBS)

ViacomCBS is planning to return to New York’s fabled Carnegie Hall for its upfront presentation on May 18.

CBS had held its upfront at the venerable venue for years, but the COVID-19 pandemic forced ViacomCBS, like other media companies, to make virtual presentations in 2020 and 2021.

“We’re thrilled to return to the iconic stage at Carnegie Hall this year and spotlight the power of ViacomCBS in what will surely be a show-stopping event,” said Jo Ann Ross, president and chief advertising revenue officer for ViacomCBS Domestic Advertising Sales. “We look forward to delivering an entertaining and informative presentation that addresses the dynamic needs of our clients, which is absolutely critical as the marketplace continues to transform at a rapid pace.”

The ViacomCBS presentation will also be streamed for people who choose not to attend in person.

Earlier this week NBCUniversal announced that it would be again holding its upfront at Radio City Music Hall, a familiar location before the pandemic.

Last week, Fox said it was reimagining its upfront presentation plans, including a May 16 event. Instead of holding that event in a theater, Fox will stage it at at the Skylight on Vesey in New York, a venue recently used for a Van Gogh exhibition.

In December, the IAB announced that it plans to hold the 2022 NewFronts in person during the week of May 2. All five days of NewFront presentations will be streamed for remote viewers.

Disney Ad Sales also plans an in-person event this year. Disney said its event won’t be held in a large theater, but that it plans to find a space to create a more interactive experience for advertisers and media buyers. ■ 

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.