ViacomCBS Makes Deal With Producer Darren Star

By Jon Lafayette
( Broadcasting & Cable )
published

Projects to be produced by MTV Studios

Darren Star (Image credit: Richard Powers)

 ViacomCBS’s Entertainment & Youth Group said it reached an overall production and development deal with producer Darren Star.

Star, best known for Sex and the City, Beverly Hills 90210 and TV Land’s Younger, will create projects for the Entertainment & Youth Group’s linear channels and work through MTV Studios. 

“Darren is a creative force behind some of the most seminal shows of our time and we are thrilled he will continue to call ViacomCBS his home as we rapidly expand our studios business,” said Chris McCarthy, president, ViacomCBS Entertainment and Youth Group.

The projects will be overseen by Keith Cox, president of E&Y Studios.

“I am thrilled to continue this journey with Keith, Nina, Chris and the ViacomCBS Entertainment and Youth Group. They inspire me with their passion and vision. I feel very fortunate to have a home that allows me to create content for all platforms," said Star.

Star’s Younger recently wrapped its sixth season with its highest-rated season finale.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.