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ViacomCBS Buys Chilevisión From AT&T’s WarnerMedia

(Image credit: ViacomCBS)

ViacomCBS’s international networks division said it agreed to acquire Chilevisión from AT&T’s WarnerMedia.

Financial terms were not disclosed. Local reports valued the transaction at between $14 million and $20 million.

ViacomCBS Networks International said the acquisition will expand its footprint in Latin America and give it premium Spanish-language content for its Paramount Plus and Pluto TV streaming platforms.

Also Read: ViacomCBS CEO Bob Bakish’s Pay Rose to $39 Million

Chilevision ViacomCBS Networks International

“Latin America is one of the world’s fastest-growing streaming markets, and Chilevisión will be a key driver of our accelerated streaming strategy in the region,” said Raffaele Annecchino, president and CEO, ViacomCBS Networks International. “Chilevisión is an extraordinary addition to our existing business in Latin America and will fortify ViacomCBS’s position as a premier Spanish language content producer.”

Chilevisión’s library includes sports, entertainment, and news, and it has substantial production capabilities. The acquisition also includes Chilevisión’s free-to-air television network, which had a market leading 24% share of viewership in 2020, according to IBOPE.

The TV network will serve as a marketing vehicle for ViacomCBS’s streaming platforms in the region.

When the acquisition is completed, Chilevisión will be overseen by Juan “JC” Acosta, president of ViacomCBS International Studios and Networks Americas.

His portfolio includes Paramount Plus, Pluto TV, Nickelodeon’s Noggin, a production hub, the broadcasters Telefe, 10 branded pay TV networks, live events and consumer products.

AT&T has been selling off assets in order to reduce debut.

The deal gets WarnerMedia out of the broadcast business at a time when it's pivoting from linear TV to streaming.

"This transaction will enable us to laser focus on our core priorities of the HBO Max launch and supercharging WarnerMedia Latin America in the most efficient and productive manner possible," Whit Richardson, president, WarnerMedia Latin America said in an internal memo.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.