Univision in Long-Term Cloud Deal with Google

By Jon Lafayette
( Broadcasting & Cable )
published

Google’s cloud will help Univision consolidate platforms

Univision sign outside office building
(Image credit: Mario Tama/Getty Images)

Univision said it has made a multi-year deal to use products and services from Google to make its media businesses more digital.

The deal includes Univision using Google’s cloud to consolidate its multiple digital distribution platforms and run production and data applications.

Univision will also take advantage of Google’s Android, Android TV OS, YouTube, Google Play, Google Ad Manager and Google Search.

Also Read: Univision and Televisa Team Up To Form Spanish-Language Media Giant

Over its eight-year life, the deal is reportedly worth $1 billion. 

"At Univision, we've set out to be the most important global Spanish-language media company, and our partnership with Google is a critical piece of our transformation," said Wade Davis, CEO of Univision. "By leveraging Google's technology platform and expertise, we will transform our infrastructure to bring our customers an enhanced media experience."

Google will also help Univision expand its growing streaming offerings, allowing the company to reach more consumers on the devices of their choice, wherever they are in the world. 

Also Read: Wade Davis, Donna Speciale Introduce New Univision to Madison Avenue

Univision will use Google Ad Manager for ad decisioning globally and Google's Dynamic Ad Insertion for its new streaming service PrendeTV and future video-on-demand offerings. 

Univision will also distribute its content and services on Google Play across Android phones and tablets, as well as Google TV and other Android TV OS devices.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.