Trifecta Clears Off-MTV Duo in 80% of U.S.

By
( )
published

Trifecta Entertainment has sold MTV’s two popular reality strips, Laguna Beach and The Hills to stations covering 80% of U.S. households, the company said Friday, Aug. 7.

Trifecta sold the two shows as one package, with stations first airing Laguna Beach’s 44 episodes and then The Hills’ 70 episodes. One-third of the stations – including KDOC Los Angeles, WGN Chicago, KTXA, KRON San Francisco, WDCW Washington D.C., KSTW Seattle, WMOR Tampa and WUAB in Cleveland -- will air the two shows as a weekday strip.
Stations that only acquired the weekend hour will air just The Hills, which will be comprised as two half-hour episodes.

Stations airing the weekly hour include WPIX New York, KYW/WPSG Philadelphia, WLVI Boston, WATL Atlanta and WMYD Detroit.

Finally, some stations will air the shows both as a weekday strip and a weekend hour.

The two shows will launch Sept. 21.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.