The Roku Channel Adds AsianCrush to U.S. Linear Channel Lineup

AsianCrush DMR Roku Channel Birdie Buddy
Roku Channel viewers will be able to watch AsianCrush shows including 'Birdie Buddy' (Image credit: DMR)

The Roku Channel has added AsianCrush to its linear channel lineup in the U.S.

AsianCrush, which provides Pan-Asian entertainment programming, was picked up by The Roku Channel in December in Canada. It joins a list of channels from Digital Media Rights already on The Roku Channel in the U.S., including RetroCrush, Midnight Pulp and Coroco.

DMR was recently acquired by Cinedigm, boosting its clout with distributors.

Also: Roku Channel Adds 16 More Linear 'Networks' From Brands Including A&E, WildBrain and FilmRise

“Our relationship with The Roku Channel in the U.S. and Canada has been mutually-beneficial since it began nearly two years ago, and we’re pleased to find new opportunities to utilize what each company does best,” said John Stack, DMR’s director of digital distribution and content strategy. “We believe The Roku Channel users will enjoy viewing the wide variety of Asian entertainment that AsianCrush consistently delivers, and are delighted to be expanding the reach of this popular, premium content.”  ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.