Telemundo Launches Campaign Celebrating Pride Month

Telemundo Pride Month
A scene from Telemundo's Pride Month PSA (Image credit: Telemundo)

Telemundo is launching a new campaign to commemorate Pride Month that features authentic stories told by LGBTQ+ Hispanics, highlighting their contributions.

Telemundo, part of Comcast's NBCUniversal unit, is kicking off the campaign with Public Service Announcements that will air on the network and Telemundo stations. News shows will feature segments on the trans and Latinx experience, an expert panel on policies relevant to the LGBTQ+ community and stories about pride with celebrity guests.

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The effort also includes digital promotion, HR diversity spotlights, internal panel discussions and stories of employee pride featured on internal channels.

Among the people featured in the PSAs are Arianna Lint, an educator originally from Peru who has worked with the Florida Health Department in the field of HIV and AIDS since 2006; Eduardo Placer, a Cuban-American story doula, public speaking coach and activist who leads workshops for the CEOs of Fortune 500 companies and U.N. diplomats; Charlies Ruiz Vasquez, a Mexican-American writer and expert on LGBTQ+ cultural education and sensitivity looking to build a shelter for homeless members of the community and Yameeliz Fret, who works directly with school districts, families, community organizations and other stakeholders to implement professional development training, best practices and programs that create safe and inclusive learning environments for students.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.