Tegna's 'TD Jakes' Test Drops in Day Two

On day two of its four-week test, Tegna/Debmar-Mercury's T.D. Jakes dropped 11% to a 0.8 rating/2 share from a 0.9/3, according to Nielsen Media Research. 

The drop’s largest factor was a 71% decline on WXIA Atlanta at 2 p.m. to a 0.4/1 from a 1.4/4 on opening day.

After two days, the show is averaging a 0.8/2 in its four markets, down 42% from its lead in (1.4/4) and down 27% from its year-ago time period average (1.1/3).

Among daytime’s key demographic of women 25-54, the show dropped 50% on day two to a 0.2/1 from a 0.4/2. Jakes is averaging a 0.3/2 in that demo, down 62% from its lead-in (0.8/4) and down 40% from its year-ago time period average (0.5/3).

The show is performing best in Jakes’ home market of Dallas on WFAA at 3 p.m., averaging a 1.3/4, up 18% from its Inside Edition lead-in and up 44% from last year when the station was airing repeats of Disney-ABC’s Katie.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.