Tegna Names Lisa Columbia GM at WHAS-TV, Louisville

By Jon Lafayette
( Broadcasting & Cable )
last updated

Columbia had been director of sales

Lisa Columbia WHAS-TV Tegna
Lisa Columbia (Image credit: Ben Marcum)

Tegna said it named Lisa Columbia president and general manager of WHAS-TV, Louisville, Kentucky.

Columbia, who had been the station’s director of sales, succeeds Christy Moreno, who moved to Seattle as GM of Tegna’s KING-TV.

“Lisa’s passion and enthusiasm for her work shows every day in the results she has delivered to our clients,” said Lynn Beall, executive VP and COO, media operations at Tegna. “Lisa and her team have been connecting Louisville consumers with businesses for years and she is the perfect leader to bring that same energy and effectiveness across the entire WHAS11 operation.”

A Kentucky native, Columbia joined WHAS in 2021 as local sales manager and was promoted to director of sales in 2017. Before WHAS, she was general sales manager at WTVQ-TV in Lexington, Kentucky. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.