Syndication Ratings: Syndies Lose Ground

Syndicated shows got hit with a double whammy in the week ending March 16 and most shows lost ground.

It was the second week of daylight savings time and average PUT levels sank by more than 4 million viewers from the week before. On top of that the mystery of Malaysia Airlines flight 370, which vanished on March 8 with 239 passengers and crew, drove viewers to news networks and away from syndication.

In daytime, the only one of 17 talk shows able to muster a gain from the week before was NBCUniversal's Trisha, which rose 20% both week-to-week and year-to-year to a 0.6.

As for the rest, 10 talkers were down and six were flat.

At the top of the talk chart, CBS Television Distribution's Dr. Phil dipped 6% to a 3.3 but still grew 18% from last year at this time and led the chat pack for the 10th consecutive week. Phil also finished first by a wide margin among women 25-54 with a 1.8 in the key demo.

Disney/ABC's Live With Kelly and Michael was the No. 2 talker, slipping 12% to a 2.9 but improving 16% from last year.

Warner Bros.' Ellen remained third, tumbling 13% to a 2.6. Not far behind, Sony Pictures Television's Dr. Oz was preempted in several markets and was off 9% to a 2.0 but still tied NBCU's Maury for fourth place. Maury held steady at a 2.0 in households and finished first in talk among women 18-34 with a 1.1 in the young demo.

Sophomore NBCU's Steve Harvey was unchanged at a 1.8 but was up the most from last year at this time, climbing 38%. The already canceled Disney/ABC's Katie sagged 12% to a new season low 1.5.

CTD's Rachael Ray, which had the largest weekly gain in the prior session, receded 18% to a 1.4, tying Debmar-Mercury's Wendy Williams, which was flat at a 1.4.

NBCU's Steve Wilkos eased 13% to a 1.3. CTD's The Doctors declined 8% to a 1.2. NBCU's Jerry Springer softened 21% to a 1.1, while Meredith's The Better Show was unchanged at a 0.2.

SPT's Queen Latifah was the highest rated new talker by a significant margin, winning the rookie race for the 23rd time this season, while holding steady at a 1.0.

The already canceled Warner Bros.' Bethenny lost 13% to a new series low 0.7 and further back CTD's The Test was flat at a 0.6.

In late night, CTD's Arsenio Hall yielded 13% to a 0.7.

Court shows were also lower across the board.

Top gaveler CTD's Judge Judy gave back 9% to a 7.1 but was still up 8% from last year at this time. Judy was also the No. 1 show in syndication for the 27th time in the last 29 weeks.

Warner Bros.' People's Court dropped 10% to a 1.8. Twentieth's Divorce Court slid 6% to a 1.5. Warner Bros.' Judge Mathis and the already canceled Twentieth's Judge Alex both eroded 18% to a 1.4, while MGM's Paternity Court trailed with a 9% decline to a 1.0.

In access, all of the top six magazines were down week-to-week except for Warner Bros.' Extra , which held steady at a 1.6 and jumped 14% from last year. The largest year-to-year gain of any show in the genre.

Of course, the magazines were boosted by coverage of the Academy Awards in the previous frame.

Leader CTD's Entertainment Tonight slipped 13% from the week before to a 3.5. CTD's Inside Edition slumped 6% to 3.1. Warner Bros.' TMZ was down 5% to a 1.8. NBCU's Access Hollywood backtracked 16% to a 1.6 and landed in a tie with Extra, while CTD's The Insider declined 19% to a 1.3. Further down the magazine rack, MGM's RightThisMinute slowed down 8% to a 1.1. Twentieth's Dish Nation was unchanged at a 1.0. The recently canceled Trifecta's America Now, weakened 25% to a 0.3 while Trifecta's rookie OK! TV rose 50% from a 0.2 to a 0.3.

Game shows were also tepid.

CTD's Wheel of Fortune faded 5% to a 6.9. CTD's Jeopardy! shrank 7% to a 6.6. Debmar-Mercury's Family Feud fell 10% to a 5.2, while Disney/ABC's Who Wants to Be a Millionaire devalued 8% to a 2.2.

Among off net sitcoms, leader Warner Bros.' The Big Bang Theory retreated 8% from the previous week to a 5.9. Twentieth's newcomer Modern Family sank 7% to a 4.3. Warner Bros.' Two and a Half Men deteriorated 11% to a 3.4. Twentieth's Family Guy was down 3% to a 2.9. Twentieth's How I Met Your Mother sagged 9% to a 2.0. SPT's Seinfeld stayed at a 1.9, while Twentieth's rookie The Cleveland Show and Warner Bros.' Friends were flat at a 1.8.

Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.