Headed into the February sweep, most syndies were down as shows prepared to roll out originals for the Feb. 1 - Feb. 28 ratings period.
Warner Bros.’ Ellen DeGenereskicked off the sweep with two high-rated episodes in celebration of the host’s 60th birthday. On Thursday, Feb. 1, Michelle Obama granted her first post-White House interview to the show, which scored a 3.4 rating/9 share weighted metered market household average, according to Nielsen Media Research. On Friday, Feb. 2, Jennifer Aniston came by and averaged a 3.3/9 in the 56 metered markets.
Those two days were up 36% and 32%, respectively, compared to Ellen’s Feb. 2017 sweep average.
Among daytime’s key demographic of women 25-54, Ellen turned in a 1.7/11 and a 1.5/10 in the 25 Local People Meter markets on Thursday and Friday.
In the week ended January 28, however, Ellen saw a 7% drop to a second-place 2.5 live plus same day rating in households.
CBS Television Distribution’s Dr. Phil led the talkers for the73rd week in a row, including one tie, with a 3% dip to a 3.4. Among daytime’s key demographic of women 25-54, Dr. Phil also led with a 1.5.
In third place, Disney-ABC’s Live with Kelly and Ryanretreated 12% to a 2.3.
NBCU’s Maury also shed 12% to a 1.5. Debmar-Mercury’s Wendy Williams lost 7% to a 1.4, tying NBCU’s Steve, which also dropped 7%. CTD’s Rachael Ray receded 7% to a 1.3. NBCU’s conflict talkers Jerry Springer and Steve Wilkos both deteriorated 8% to a 1.2, tying Sony Pictures Television’s Dr. Oz, which was flat for a fifth straight week.
Warner Bros.’ Crime Watch Daily with Chris Hansen was the category’s most improved show compared to last year, gaining 10% to match its season high 1.1, which holding steady for the week.
NBCU’s Harry held firm at a 0.9. CTD’s The Doctors dropped 11% to a 0.8 to tie Warner Bros.’ The Real, which remained at a 0.8 for the week, falling 27% from last year.
CTD’s newcomer DailyMailTV fell back 8% from its season high in the prior week to a 1.1. Among women 25-54, Mail dropped 17% to a 0.5, tying Twentieth’s Page Six TVin the key demo. Page Six TV held firm at a 0.8 in households.
Entertainment Studios’ Funny You Should Ask was flat at a 0.5 in households and a 0.3 among women 25-54. Disney-ABC’s Pickler & Ben, produced by Scripps,remained at a 0.3 in households for a 19th straight week, with a flat 0.2 in the demo.
Debmar-Mercury’s Family Feud, starring Steve Harvey,heldat a 7.4 to beat out Judge Judy for the syndication lead for the first time in a month.
CTD’s Jeopardy! and Wheel of Fortune remained tied for a second week with both shows slowing 3% to a 6.9. Further back, Disney-ABC’s Who Wants to be a Millionaire depreciated 5% to a 1.8.
Disney-ABC’s viral video show RightThis Minute tumbled 12% to a 1.5, tying NBCU’s off-net true crime strip Dateline, which sagged 6%.
Magazines finally tapped the brakes on a bit, with the top four of five dropping back.
CTD’s Inside Edition, which received upgrades in key markets at the start of the season, led the group for a second straight week although its ratings eroded 3% for the week to a 3.3. CTD’s Entertainment Tonight was close behind at a 3.2, softening 9%. Warner Bros.’ TMZ logged a 1.5, sliding 6% for the week and 12% from last year at this time. NBCU’s Access, which had risen 33% over the prior three sessions, gave back 13% to a 1.4.
Warner Bros.’ Extra was the only magazine in the top five that managed to avoid a downturn, holding steady for the week and year at a 1.3, its second highest rating of the season.
Trifecta’s Celebrity Page was unchanged at a 0.3 for a 13th straight week.
CTD’s Judge Judy dipped 4% to stay well ahead of the court competition at a 7.3, but ceded the syndie lead to Feud. CTD’s HotBench backed off 8% to a 2.4. Warner Bros.’ People’s Court surrendered 6% to a 1.6. Warner Bros.’ Judge Mathis moved down 8% to a 1.2. Twentieth’s Divorce Court was on par with the prior week at a 1.0, while Trifecta’s Judge Faith fell 14% to a 0.6.
Warner Bros.’ The Big Bang Theory faded 4% to a 5.5. Twentieth’s Modern Family finished 4% higher to match its season high at a 2.7. SPT’s rookie The Goldbergs held at a 1.9 for third place overall in households.
Twentieth’s Last Man Standing stumbled 10% to a 1.8. Warner Bros.’ Two and a Half Men and Twentieth’s Family Guy remained at a 1.7 and 1.6, respectively. Warner Bros.’ Mike & Molly weakened 12% to a 1.5. Warner Bros.’ 2 Broke Girls relinquished 8% to a 1.2, tying SPT’s Seinfeld, which stayed put. Twentieth’s The Cleveland Show was unchanged at a 1.1, tying Warner Bros.’ newcomer Mom, which backed off 8%. This year’s other off-net rookie, CTD’s The Game, broke even at a flat 0.5.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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