Super Bowl Draws More Than 101 Million Viewers: Nielsen

Super Bowl NBC

The Super Bowl drew an average TV audience of 101.1 million viewers, according to Nielsen, up 5% from a year ago.

NBC, combining data from several sources, said the close contest between the Los Angeles Rams and the Cincinnati Bengals had a total audience delivery of 112.3 million viewers and reached 167 million viewers -– making it the most watched show in five years. In addition to NBC and Telemundo the game was viewed on Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties.

Also: Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV

NBC had an average audience of more than 99 million viewers. That includes out-of-home viewing and Nielsen’s Digital in TV Ratings data.

Telemundo, NBCUniversal’s Spanish-language network, drew 1.907 million views on its own.

Last year’s game was watched by 91.6 million people on CBS, according to Nielsen, which was the lowest number since 2006. Adding in streaming services and mobile phone apps took total viewing of Super Bowl LV to 96.4 million. 

“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” said Mark Lazarus, chairman, NBCUniversal Television and Streaming.

According to Nielsen, the game had a preliminary 37 U.S. household rating and was viewed in an average of 45 million homes. Nielsen said that about 72% of U.S. homes with television in use were tuned into the game.

The top top metered market for the Super Bowl was Cincinnati, with a 46.1 rating and 84 share. Los Angeles, home of the victorious Rams, was not in the top 10. ■ 

Super Bowl Markets Nielsen

(Image credit: Nielsen)
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.