CBS’ Super Bowl telecast averaged 111.9 million viewers, according to Nielsen’s fast nationals, and peaked at 115.5 million between 8:30 p.m. and 9 p.m.
The total is off from last year’s record 114.4 million on NBC. That featured the New England Patriots and Seattle Seahawks in a game that went down to the wire.
CBS called the 2016 telecast, during which the Denver Broncos beat the Carolina Panthers in a relatively humdrum game, the third-most watched program in TV history.
The live stream drew 3.96 million unique viewers across a variety of screens.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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