CBS rolled to a landslide win in Sunday ratings, the broadcast competition playing for crumbs against Super Bowl 50. CBS averaged a 32 rating in viewers 18-49, according to Nielsen’s overnights, with a 70 share.
The rivals put up reruns against the football tsunami. NBC had a 0.5/1, Fox a 0.4/1,and ABC a 0.3/1.
Broncos-Panthers peaked in the 7-8 p.m. hour, with a 36.3. The post-game show in the 10:30 p.m. slot did a 17.9 rating.
In the metered markets, the Super Bowl’s 49 household rating/73 share was in line with last year’s 49.7/72. The Late Show With Stephen Colbert averaged an 11.2 in 18-49 from 11 p.m. to midnight. The Late Late Show With James Corden averaged a 3.5/10.
In a mostly stop-and-start game, the Denver Broncos offed the Carolina Panthers for the Vince Lombardi Trophy, with Coldplay, Beyonce and Bruno Mars providing the halftime entertainment.
More to come.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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