Over-the-top streaming services spent $1.06 billion on advertising this year from August, up 47% from a year ago, according to figures from MediaRadar.
Of this year’s total spending to date, 44% went to national television, the media from which streaming services are stealing eyeballs. Last year TV drew a 32% share. The other media spending tracked by MediaRadar are digital and print.
“The evolution of TV and streaming continues to unfold month to month. Likewise, the competition will likely increase for placement across OTT platforms for top-tier media brands as streaming platforms increase ad spending,” said Todd Krizelman, CEO & co-founder of MediaRadar.
Jon has been business editor of Broadcasting + Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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