Scripps last year moved the bee from ESPN to its own networks Ion and Bounce.
Loeffler competed in the 1994, 1995 and 1996 National Spelling Bee, represented Merced County, California. Her brother Paul qualified for the 1990 competition.
She joined the staff of the National Spelling Been in 2006 and is the second alumna of the competition to become its executive director.
“Corrie is a passionate and mission-oriented leader who has helped the Bee navigate key moments in its recent history,” said Scripps President and CEO Adam Symson. “She has a deep reverence for spellers and for the importance of language as well as a nuanced understanding of the competition. As the Bee approaches its 100th anniversary, we know she will inspire spellers and Bee fans old and new.”
The 95th Scripps National Spelling Bee will be held May 30-June 1, 2023, at the Gaylord National Hotel and Convention Center in National Harbor, Maryland. More than 7 million people watched last year’s national finals on Ion and Bounce, .
“This program opened my eyes to the world when I was young and taught me how big I could dream,” Loeffler said. “I was a speller, then a volunteer, then joined the Scripps National Spelling Bee team and have worked over the years to evolve the national competition. I have learned from everyone I’ve worked with, and in many ways, I have been studying my whole life for the Bee. I am humbled to lead this program as it teaches new generations of spellers to dream big.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.