Scott N. Brown, Measurement Chief, Set to Leave Nielsen

Scott Brown
(Image credit: Nielsen)

Scott N. Brown, head of audience measurement at Nielsen, is reportedly leaving the company.

The departure comes as Nielsen’s current measurement system is under fire from its network and distributor clients who claim Nielsen undercounted viewing during the pandemic, and as Nielsen is working to roll out a new strategy for cross-platform measurement.

Brown was in charge of creating the new system, dubbed Nielsen One.

Also Read: Networks, Distributors Blast Nielsen For COVID Response That Caused Plunge In TV Usage Numbers

“Nielsen prides itself on our talented, skilled and engaged people. These individuals not only contribute to Nielsen but often continue this leadership trajectory beyond our company and throughout the industry,” Nielsen said in a statement. “Nielsen has a strong bench of talented leaders with deep knowledge and expertise, and we have tapped them to lead these critical businesses. We remain excited by and are committed to our aggressive roadmap for audience measurement and executing our vision for Nielsen One, which will give the industry a standardized single, cross-media currency by a trusted and independent provider.” 

Brown had been with Nielsen for 12 years. His departure was first reported by MediaPost.

Brown is joining Experian, MediaPost said.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.