Samsung Ads, the advanced advertising division of TV-set maker Samsung, unveiled a new product for advertisers that focuses on results.
It is also offering advertisers new segments designed to reach segments of the streaming audience and partnerships in content from new providers.
Samsung Ads said its Smart Outcomes is designed for campaigns that can deliver outcomes including website conversion and app usage.
The product is built on previous Samsung Ads products including its pre-campaign insights tool Audience Adviser, Smart Audiences and the Samsung Pixel.
“As one of the pioneers in CTV, Samsung Ads is always ahead of the curve and pushing the innovation envelope forward,” said Cathy Oh, VP, global head of marketing & analytics, Samsung Ads.
“2023 is going to be an unprecedented year and between the dynamic economy, industry complexity and evolving TV landscape, advertisers need partners they can rely on now more than ever,” Oh said. “Our new solutions are designed to meet the evolving needs of our partners and drive ROI within a trusted and brand safe environment. We’re excited and ready to be that partner advertisers can rely on to help them succeed in 2023.”
Samsung’s Streaming Segments are designed to provide access to elusive streaming viewers by tapping into the set-makers’ viewing data. Audiences include “Exclusive SVOD,” viewers who spend most of their time in watching shows in paid subscription apps, and “Beyond FAST,” viewers who avoid major free ad-supported TV (FAST) apps other than those on the Samsung TV Plus platform. Streaming Segments can also target gamers who can’t be found in most AVOD apps.
Last year, Samsung made content deals with A+E Networks and Lionsgate, bringing shows and movies to the Samsung TV Plus platform. Samsung has also launched FAST channels from CBS, NBC and AMC Networks. Now Samsung Ads is offering brands new sponsorship packages across major tentpoles and holidays through 2023. ▪️
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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