Latest about Samsung Ads
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
As pay TV subs shrink, digital data becomes more important in determining audience size and composition
Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
Ad breaks become opportunities for branded video game
Gamers Also Watch A Lot Of Streaming TV, Samsung Reports
65% regularly switch between playing and CTV within one hour
Samsung Ads Working With Epsilon on Advanced TV Audiences
Brands can combine their own first-party data with Epsilon’s demographic and transaction data
Samsung Ads, Publica Renew Ad Serving Arrangement
Relationship lets Samsung programmatic auctions for premium ad spots
Samsung Starting FAST Channel Featuring Conan O’Brien Content
New measurement and data capabilities revealed
Samsung Ads Clients Can Match Audiences in InfoSum Clean Room
Deal enables targeting, while preserving data safety and consumer privacy
