Samsung Ads
Latest about Samsung Ads

Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
By Jon Lafayette published
As pay TV subs shrink, digital data becomes more important in determining audience size and composition

Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
By Jon Lafayette published
Ad breaks become opportunities for branded video game

Gamers Also Watch A Lot Of Streaming TV, Samsung Reports
By Jon Lafayette published
65% regularly switch between playing and CTV within one hour

Samsung Ads Working With Epsilon on Advanced TV Audiences
By Jon Lafayette published
Brands can combine their own first-party data with Epsilon’s demographic and transaction data

Samsung Ads Working With BrightLine on Interactive CTV Ads
By Jon Lafayette published
Deal puts focus on outcomes

Samsung Ads, Publica Renew Ad Serving Arrangement
By Jon Lafayette published
Relationship lets Samsung programmatic auctions for premium ad spots

Samsung Starting FAST Channel Featuring Conan O’Brien Content
By Jon Lafayette published
New measurement and data capabilities revealed

Samsung Ads Clients Can Match Audiences in InfoSum Clean Room
By Jon Lafayette published
Deal enables targeting, while preserving data safety and consumer privacy
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