Samsung Ads

As pay TV subs shrink, digital data becomes more important in determining audience size and composition

Ad breaks become opportunities for branded video game

65% regularly switch between playing and CTV within one hour

Brands can combine their own first-party data with Epsilon’s demographic and transaction data

Deal puts focus on outcomes

Relationship lets Samsung programmatic auctions for premium ad spots

New measurement and data capabilities revealed

Deal enables targeting, while preserving data safety and consumer privacy

Programmatic campaigns base decisions on automatic content recognition data

Set-maker also offers streaming segments and content partnerships