Roku said it will add 23 more "Roku Originals" to the Roku Channel on Aug. 23.
All the shows were created for Quibi, the failed subscription mobile video service. Roku bought the rights to Quibi's programs, which cost billions to produce and feature big Hollywood stars. Roku paid just $100 million for Quibi's library
Four of the shows four never appeared on Quibi and are appearing on Roku for the first time: Eye Candy featuring host Josh Groban; Squeaky Clean; What Happens in Hollywood and the second season of Thanks a Million, executive produced by Jennifer Lopez.
Roku has been wading into original programming for its free, ad supported Roku Channel, but has no plans to spend the billions that the subscription services are pouring into producing shows.
In addition to buying the Quibi library, Roku bought the company that produces This Old House. It also set up a branded content studio that has produced a show that let's viewers know what's appearing on the Roku Channel and a talk show sponsored by Maker’s Mark hosted by Randall Park.
Roku said the originals have been successful but has not provided any specific viewer numbers for its shows.
The company said that Roku Originals accounted for all five of the top television programs streamed on The Roku Channel from May 20 to July 18 by unique views.
The Roku Originals boosted streaming hours on The Roku Channel to more than double in the second quarter of 2021, compared to a year earlier.
Citing Nielsen, Roku said The Roku Channel was the No. 6 streaming channel by household reach, following Disney Plus, Hulu, Amazon, YouTube and Netflix.
“While it's only been a few months since the launch of Roku Originals, the response has been overwhelming," said Brian Tannenbaum, head of alternative programming at Roku. “We're excited to keep the drumbeat of premium series, featuring Hollywood's top talent, available only on the Roku Channel with this next slate of original programming.”
Here's the list of the new shows coming to The Roku Channel:
The Andy Cohen Diaries’
Elba vs. Block
Gone Mental with Lior
Run This City
Sex Next Door
Skrrt with Offset
Thanks a Million’ (Season 2)
What Happens in Hollywood
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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