“Palomino Group is one of the best direct sales organizations in the streaming business and we’re thrilled to be working with them to sell our inventory,” said Jason Kwong, chief strategy and digital officer, Redbox. “As we work to rapidly grow our free streaming business, having a partner like Palomino will help us grow even faster.”
Redbox now has 120 streaming channels on its platform. It also recently announced AVOD content deal with Lionsgate and now offers more than 5,000 movies and TV shows to consumers.
“We have a long history selling inventory for streaming platforms” said Kyle Young, executive VP of solutions at Team Whistle. “We are excited to partner with Redbox in their efforts to scale revenue growth on their streaming platform and deliver a best-in-class experience for Redbox’s advertiser partners.”
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.