Ratings for NBA Christmas Games on ABC-ESPN Up 39%
The National Basketball Association’s four Christmas games on ABC and ESPN averaged a 3.9 rating in metered markets, up 39% from last year, when five games were televised.
The fifth game of the NBA’s holiday marathon featured the L.A. Lakers against the Minnesota Timberwolves on TNT, which drew a 1.1 rating, even with last year’s late game on ESPN,
Altogether, the NBA’s televised Christmas games averaged a 3.4 rating, up 21%.
The Philadelphia 76ers’ victory over the New York Knicks at noon ET averaged a 2.4 rating, tying last year, which was the best on ESPN since 2012.
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The big Finals rematch between the champions, Kevin Durant’s Golden State Warriors and LeBron James and the Cleveland Cavaliers drew a 5.5 rating, the fifth highest ever on ABC for Christmas.
ABC drew a 3.7 rating for the Washington Wizards win over the Boston Celtics, up 9% from last year’s Bulls-Spurs game.
The Oklahoma Thunder win over the Houston Rockets on drew a 4.1 rating, the highest for a primetime ABC NBA broadcast since 2003.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.