Cooper Media expects to launch its new adventure-oriented digital broadcast network Quest at 6 p.m. on Monday.
Related: Tegna Launching Quest, New Multicast Net, With Cooper
Quest will be carried initially on secondary signals of 29 Tegna stations. Tegna acquired a stake in the network as part of its distribution agreement.
In February, Quest will be added on 12 addition stations owned by Univision and Nexstar.
Related: Univision Stations to Carry New Quest Diginet
The network expects to cover 55% of the U.S. by the end of the first quarter. It says that makes it one of the fastest multi-cast launches ever.
Programming on Quest features factual entertainment and reality shows. Early titles include Modern Marvels, Storm Chasers, Swamp Loggers, Ice Road Truckers: Deadliest Roads and Auction Kings.
The network is headed by former Nation Geographic Channel executive Steve Schiffman, who is president of Cooper Media, which also owns another multicast outlet, The Justice Network.
The Quest website tells viewers if the network is available in their market.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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