Pixability, an AI-driven contextual targeting company, said it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers.
Working with LoopMe, PIxability advertising clients will be able to holistically measure and compare performance of ads across CTV platforms. including YouTube.
“The ability to understand how the YouTube portion of our campaign performed against ‘traditional’ CTV platforms was eye-opening for us,” Laura Ries, Group director, media & connections at R/GA, said. “It’s enriched our media planning and how we determine the best strategies for our clients.”
Advertisers will also be able to optimize CTV campaigns; track awareness, consideration and intent among consumers; and learn about how audiences engage with CTV campaigns to improve future efforts.
“As the importance of YouTube grows as a CTV platform, we understand how important it is for advertisers to be able to measure it in the context of other CTV platforms,” Pixability CEO David George said. “We believe LoopMe is the best partner for this and we’re excited to together lead this conversation about cross-platform CTV measurement and further highlight the role of YouTube within that today.”
LoopMe provides campaign-lift measurement solutions for CTV that correlate to YouTube’s measurement.
“We are thrilled to partner with Pixability to provide new measurement solutions that enable brands to access actionable brand lift measurement across CTV platforms,” LoopMe general manager of product strategy and commercialization Rob Cukierman said. “This is a big step in the right direction for scalable brand outcomes optimization and measurement for CTV.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.