Paramount Names Pam Kaufman CEO of Global Consumer Products Business

Pam Kaufman Paramount Global
Pam Kaufman (Image credit: Paramount Global)

Paramount Global said that Pamela Kaufman has been named president and CEO of International Markets, Global Consumer Products & Experiences, a new position, effective immediately.

Kaufman had been president of global consumer products and experiences for Paramount. The new position reflects Paramount’s strategy of globalizing its operations and reports to CEO Bob Bakish.

The company also said that Raffaele Annecchino, president and CEO of Paramount International Networks, Studios and Streaming, has decided to leave the company. 

"Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment," said Bakish. "She is a proven and trusted, visionary leader who has transformed our consumer products organization by driving innovation and operating as a global business. Pam is uniquely qualified to lead our international business as we expand and diversify our worldwide footprint and accelerate Paramount's transformation to operating with a truly global approach."

Kaufman assumed her previous post in 2021. She joined the company with Nickelodeon in 1997. As president of consumer products and CMO of Nickelodeon, she helped build the Paw Patrol and SpongeBob SquarePants franchises.

"I want to extend my thanks to Raffaele Annecchino for the critical role he has played in building Paramount's international business and expanding our global footprint,” Bakish said. “I am grateful for the dedication he has shown throughout his 25 years at Paramount and wish him well in the future." ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.