For NBCU Trio, Four More Years

Daytime For Many Stations will continue
to be defined by NBC Universal’s trio of so-called
“conflict talk” shows—Maury, Jerry Springer and
Steve Wilkos—through September 2014. Tribune, Sinclair
and Hearst have renewed the three shows, bringing each’s
national clearance to more than 50% and assuring that all
three will remain on the air for the next four years.

“We are thrilled to continue our partnership with Maury,
Jerry and Steve,” said Sean Compton, Tribune Broadcasting’
president of programming and entertainment, in
a statement. “Each show has delivered significant ratings
growth on a year-to-year basis and continues to drive big
revenue increases for the Tribune stations. These shows
serve our viewers and advertisers very well.”

All three shows are up year-to-year in households and
young women. Maury, starring 71-year-old host Maury
Povich, is currently the fifth-ranked syndicated talk show,
tying Warner Bros.’ Ellen DeGeneres in the week ended
Oct. 3. Season-to-date, Maury is averaging a 1.9 live plus
seven day rating among households, according to Nielsen
Media Research, up 12% from last year.

Maury also performs well among daytime’s key female
demographics, improving 8% from last year among women
18-34 and 8% among women 25-54. Maury is daytime’s
top talker among young women, tying CBS Television Distribution’s
Oprah for first place among women 18-34.

Jerry Springer and Steve Wilkos, a
Springer spin-off hosted by Springer’s
former security guy, are at a 1.3
live plus seven day household average,
tied for eighth place among
talkers. Wilkos is showing growth, improving by 18%
among households, 33% among young women, and 14%
among both women 18-49 and women 25-54. Springer, in
its 20th season, has grown 18% among households and
17% among young women. The show is flat among women
18-49 and 25-54, and is slightly edged out among total
viewers by Wilkos, now in its fourth season.

“These shows are fun, and they are consistent,” says
Barry Wallach, president of NBC Universal Domestic Television
Distribution. “They’ve been on the same stations for
a long time, and people know where to find them.”

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Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.