Telemundo is working with the U.S. Soccer Federation on the efforts, as well as parent company Comcast, which has committed $1 billion to advance digital equality with its Project Up program.
“In today’s digital-first world, it’s more important than ever for young Latinos to have the technology and connectivity required to learn, communicate, and maximize their potential,” said Christina Kolbjornsen, senior VP of corporate and external affairs, NBCUniversal Telemundo Enterprises. “We’re pleased to work with valuable organizations like the U.S. Soccer Foundation as we continue to bring critical technology resources to inspire Latino youths to nurture and unleash their inner champion.”
Comcast and Telemundo will also be jointly promoting the Affordable Connectivity Program, which provides eligible households with a credit of up to $30 a month towards broadband internet service.
“We have a once-in-a-generation opportunity to close the digital divide for millions of Hispanics,” said Broderick Johnson, executive VP, public policy and executive VP, digital equity, Comcast Corporation. “By combining free laptops with the Federal Government’s Affordable Connectivity Program, we can ensure that more households get connected to all that the Internet has to offer for education, jobs, healthcare, and so much more.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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