NBCU Adds Five Senior VPs To Ad Tech and Data Team

Dan Bernard Maggie Zhang NBCU
Dan Bernard and Maggie Zhang joined NBCUniversal (Image credit: NBCU)

NBCUniversal said it has added five senior data, technology and measurement executives to its global advertising and partnerships division.

The execs are Dan Bernard, senior VP, brand engagement; Kaitie Coghlan, senior VP, data product and partnerships; Nick Illobre, senior VP, product strategy and business development enterprise data; Leah van Zelm, senior VP, data science; and Maggie Zhang, senior VP, measurement strategy and operations.

Kaitie Coghlan NBCU

Kaitie Coghlan (Image credit: NBCU)

“NBCUniversal sits at the intersection of media and technology, and our approach is built for the new era of media to ensure that marketers and advertisers can reach all audiences across all screens in a unified manner,” Krishan Bhatia, president & chief business officer, at NBCU, said. “However, we must continue to push for future-proofed solutions. Today’s appointments demonstrate our ongoing commitment to transforming our data, technology and measurement capabilities — and ultimately our mission to help our customers better engage with their audiences.”

Bernard most recently led performance marketing account management at Real Chemistry.

Coglan previously was VP, data partnerships at LiveRamp.

Illobre had been VP, product strategy, for Crossix Analytics, which was acquired by Veeva Systems.

Van Zelm had been VP, global marketing analytics at NBCU Parks and Resorts

Zhang most recently led the measurement success team at Amazon Ads and before that was executive VP of video research & insights at Dentsu.

Bernard, Coghlan, Illobre and van Zelm will report to Chief Data Officer John Lee, while Zhang will report to executive VP for measurement and impact Kelly Abcarian. ■

Leah van Zelm Nick Illobre NBCU

Leah van Zelm and Nick Ollobre (Image credit: NBCU)
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.