NBA App Adds Content, Personalization Features

Ad for new NBA App
The NBA says its updated app will make available more than 10,000 hours of programming. (Image credit: NBA via YouTube)

The National Basketball Association's NBA App is tipping off the 2023-24 season with original content, personalization features and a new feed of must-see moments.

The NBA App generated more than 1 billion video views last season, more than triple the prior year’s total, the league said.

Fans can stay up to date on the latest goings on in the league with a new daily newsletter called Starting 5, with current and former NBA players, coaches and experts, including Jayson Tatum of the Boston Celtics, Indiana Pacers coach Rick Carlisle and Hall of Famer Paul Gasol serving as commentators.

New series include Bring it Home, narrated by Jamal Murray of the NBA champion Denver Nuggets, offering a behind-the-scenes look at last season.

The app will also feature season two of Pass the Rock, a look at the league’s up-and-coming stars.

In all, the NBA said the app will offer more than 10,000 hours of programming throughout the season.

The app has added personalization features using technology from Microsoft Azure AI Services. Fans will have the ability to add multiple team and player tabs to the app’s main screen, seamlessly accessing real-time content. The tabs include the latest news, trending topics, video highlights and updates related to their favorite teams and players.

A new “Moments” feature lets fans scroll through unlimited NBA content using a vertical social media-style interface. 

Members of the NBA ID fan-benefit program will also have expanded benefits this season, with the opportunity to collect badges that offer access to rewards for their continued engagement throughout the season. Fans can collect badges through NBA In-Season Tournament and NBA All-Star voting, as well as daily trivia questions.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.