NBA Entertainment is launching an original series, Pass the Rock, that will appear exclusively on the NBA App starting Thursday.
The series is executive produced by rapper Jack Harlow and features some of the NBA’s young stars, starting with Zion Williamson of the New Orleans Pelicans.
The series takes a behind the look at the league’s new generation of players as they prepare to compete with more established stars and take time off with friends and family.
“We’re simply the next wave of players. Each generation has them. We give our respect to the previous players because they set the groundwork for us to even be in this position,” Williamson says on the show.
After Williamson, episode two of the series revolves around the Celtics’ Jaylen Brown and premieres Dec. 23.
Atlanta Hawks guard Trae Young, Boston Celtics forward Jayson Tatum, Denver Nuggets guard Jamal Murray, Dallas Mavericks guard Luka Dončić and Toronto Raptors forward Scottie Barnes are among the players featured in upcoming episodes.
The NBA App is a product of NBA Digital, the league’s joint venture with Warner Bros. Discovery Sports. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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