NATPE: 'Celebrity Name Game' Cleared in 90% of U.S.

Debmar-Mercury’s new game strip, Celebrity Name Game, is now cleared in 90% of the country in advance of its fall 2014 debut.

The show stars CBS’ Late, Late Show’s Craig Ferguson and features celebrities and fans playing a lively game that involves guessing the names of a range of celebrities through verbal cues, acting and wild hand gestures.

Station groups clearing the show include Tribune, which took an equity stake in the show, as well as Sinclair, CBS and others. The show, which comes from Courteney Cox and David Arquette’s Coquette Productions and will be produced by Fremantle Media NorthAmerica, is cleared mostly in prime access time periods between 5 and 8 p.m.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.