21st Century Fox has produced a PSA to help drive relief dollars to flood-ravaged Louisiana, with the help of Ryan Murphy, creator of FX Networks' American Horror Story.
“After shooting two series in New Orleans, I feel particularly connected to the state of Louisiana and the wonderful and talented people I’ve met there," Murphy said of the effort. "We want everyone affected by these devastating floods to know that we see you and that help is on the way.”
The company has also donated $100,000 to the Louisiana United Way Flood Fund, and said it is "leveraging its networks, talent and social media to drive additional donations and will rally its 15,000+ US employee base to extend the donation amount even further."
That includes airings on Fox's owned TV stations, according to Shira Oberlander, executive director of Social Impact for 21st Century Fox.
The studio also produced Fantastic Four and the upcoming X-Men Wolverine movie in Louisiana.
Watch the PSA below:
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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