Media General’s Sadusky to Be Univision CEO: Report

Struggling Spanish-language media company Univision is expected to name broadcast executive Vincent Sadusky as CEO, according to published reports.

Sadusky, previously CEO of Media General and a former Telemundo executive, would replace Randy Falco, who is retiring, Bloomberg and the WSJ say.

Related: Univision Shares ‘Unbound’ Upfront Plans

Once a dominant force in the Spanish-language TV world, Univision has seen Telemundo, owned by Comcast, close the gap and win the ratings race in primetime some nights. Telemundo outbid Univision for the Spanish-language rights to soccer’s World Cup and this year will broadcast the tournament for the first time under its new, long-term deal.

Univision was forced to drop plans for an initial public offering and is now in the process of cost-cutting and layoffs as it tries to pay down debt while freshening its programming.

A Univision spokesman declined to comment.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.