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Late-Night Welcomes 'Arsenio' Back With Open Arms

CBS Television Distribution's new late-night entry, The Arsenio Hall Show, got off to a strong start on Monday, Sept. 9, opening at a 1.9 rating/4 share metered-market household average, according to Nielsen, up 90% from its year-ago time periods.

The show's premiere also beat every other show in late-night - including NBC's The Tonight Show and CBS' The Late Show - with a 1.0/4 among adults 18-49 and a 1.2/5 among adults 25-54.

Arsenio also improved 19% over its lead-ins, jumping to a 1.9/4 from a 1.6/3. On Tribune's WPIX New York, Arsenio jumped 60% over its lead-in, winning the time period among key adult demographics and finishing behind only The Late Show with David Letterman in households.

On Tribune's KTLA Los Angeles, Arsenio gained 88% versus its local news lead-in and won the time period with a 3.2/9 in households.

Guests on Arsenio's first night back in late-night after 19 years off the air included Chris Tucker, Paula Abdul, Snoop Dogg and a taped appearance from Arsenio's friend and now rival, Jay Leno.

Meanwhile, Warner Bros.' Bethenny, which premiered in daytime on Monday, Sept. 9, opened at a 1.2/4 in households, even with its year-ago time periods and off 7% from its lead-in.

Among women 25-54, Bethenny averaged a 0.8/5, up 32% from its 0.6/4 year-ago time period average and up 14% from its 0.7/4 lead-ins.

CTD's The Test premiered at a 0.7/2, down 22% from its 0.9/3 lead-in and down 12% from its 0.8/3 year-ago time period average. Among women 25-54, The Test averaged a 0.5/4, even with its lead-ins and up 25% from its 0.4/3 year-ago-time period averages.

SPT's Queen Latifah, the third big syndication talk launch this season, premieres next Monday, Sept. 16.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.