Hulu Streaming More Pocket.Watch Content

By Jon Lafayette
( Broadcasting & Cable )
published

Short-form ‘Smiles and Smarts’ videos feature crafts and activities

Jillian's Mystery Craft Box is one of the pocket.watch shows headed to Hulu (Image credit: pocket.watch)

Hulu is expanding the amount of content from kids programming creator pocket.watch, adding a collection of 100 short-form “Smiles and Smarts” videos to the streaming service.

The addition triples pocket.watch’s presence on Hulu since 2018. 

“The demand for kids and family content continues to grow as families explore options to keep kids engaged and entertained in the summer months,” said Thanda Belker, senior VP of global distribution at pocket.watch. “Through pocket.watch’s expansive content library and our ongoing ability to produce original content during the pandemic, we’re able to create premium collections of content that can be distributed to kids and families through broadcast and streaming platforms all over the world.” 

Related: Pocket.watch Sees New Kid Franchise in 'Love, Diana'

Some of the stars of Smiles & Smarts

Some of the stars of Smiles & Smarts (Image credit: pocket.watch)

The Smiles and Smarts collection encourages imagination and experimentation and teaches social and development skills through crafts and activities.

New pocket.watch shows on Hulu include EvanTube, JillianTubeHD, KidCity, MarMar Land and Onyx Family.

Pocket.watch focuses on turning popular YouTube creators into TV franchises, including Ryan’s World.

Hulu earlier this month started streaming season one of Jillian’s Mystery Craft Box from pocket.watch. Hulu also added Ryan’s World Specials--Learn and Play.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.