second day out, Twentieth's test of The
Huckabee Show gained 50%, averaging a 0.9 rating/3 share in households,
according to Nielsen Media Research, among the seven markets in which it aired.
That's up from its premiere, down 44% from its lead-in, and even with its
year-ago time period average.
the affable former Arkansas governor, Republican presidential candidate and Fox
News contributor Mike Huckabee, also had a good story to tell in the key adult
demographics, improving among women 18-49 in New York by 50%, in Boston by
200%, in Atlanta by 150%, in Detroit by 300%, in Tampa by 50% and in Minneapolis
women 25-54, the show was even in New York and Atlanta, jumped 400% in Boston,
gained 167% in Detroit, and improved 50% in Tampa and 75% in Minneapolis.
Huckabee may have
gotten an assist from its lead-ins, which more than doubled from Monday,
helping more viewers find the show.
New York at noon, the show averaged a 0.7/2, more than doubling its opening
rating of 0.3/1. That's still down 46% from its lead-in (1.3/4), but up 40%
from what reruns of Twentieth's The
Morning Showwith Mike and Juliet
were dong in the time period last July.
Dallas at 1 p.m., Huckabee did a 0.5/1, down 38% from its lead-in and off 50%
from reruns of Warner Bros.' Tyra Banks
Boston at 10 a.m., the rating quadrupled, hitting a 0.4/2. That's still down
50% from its lead-in and down 20% from repeats of NBCU's Martha that aired last July, but far better than the 0.1/0 the show
opened with in Beantown.
Atlanta continues to be the show's best market, hitting a 2.1/6 at 1 p.m., up
24% from Monday's 1.7/4. That's down 5% from its lead-in (which doubled in
rating from Monday to Tuesday), but up 24% compared to last year, when the
station was airing Tyra repeats.
Detroit at noon, Huckabee averaged a
1.4/4, up 40% from Monday. That's still down 44% from its lead-in, but only off
7% from originals of Debmar-Mercury's Wendy
Williams last summer.
Tampa at 11 a.m., the show did a 0.7/2, holding even with Monday. That's down
73% from its lead-in, and down 22% from repeats of The Morning Show last July.
Minneapolis at 10 a.m., Huckabee turned
in a 1.5/6, up 50% from Monday. That's down 40% from its lead-in, but up 88%
from repeats of Warner Bros.' now-cancelled Bonnie
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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