Fuse Media said that it launched Latino Vibes, a new free ad-supported streaming TV channel on The Roku Channel.
The channel was announced during Fuse’s upfront and joins a roster of digital channels launched by Fuse, including Shades of Black, Backstage and OUTtv Proud.
Programming on Latino Vibes includes the series Hip-Hop Houdini and Mario Lopez One-on-One, movies like Exposed, The 24 Hour Woman, Nothing Like the Holidays; music specials with Camila Cabello, Jennifer Lopez, Bruno Mars and Enrique Iglesias. The channel will also carry Fuse favorites Don’t Cancel Me with Amara La Negra, Like Share, Dimelo and The Canvas: Los Angeles.
"As a Latino-owned entertainment company, it is in our DNA to make sure we provide a platform that supports and creates content where the Latino community can feel they are seen, celebrated and honored," said Fuse Media Chairman & CEO Mike Roggero. "Latino Vibes shows our commitment to creating a space in the entertainment industry that truly represents the diversity and richness of our global community, and we are pleased to have found a likeminded partner in The Roku Channel for the launch of Latino Vibes."
Fuse Media said its FAST channels increased total minutes watched fivefold in the third quarter compared to a year ago. In October the channels surpassed over 1 billion minutes watched this year. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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