Start-up virtual pay TV operator fuboTV has upped the price of its base “fubo” bundle for new subscribers by $10 a month to $54.99.
New subscribers will receive $10 off their first month’s bill.
The price bump follows DirecTV Now’s announcement earlier this month that it was raising its base-tier price by $5 to $50, while trimming back on programming networks.
Like all vMVPDs, fuboTV has been steadily giving ground on pricing as programming costs increase, although this is the first price increase for fuboTV in more than a year.
For its part, fuboTV hasn’t ditched any channels.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!