FuboTV said its Fubo Gaming unit got approval to offer online sports wagering in Iowa.
Fubo Gaming plans to launch its Fubo Sportsbook in the fourth quarter. The company has already gotten approvals to operate a betting service in Arizona, Pennsylvania, Indiana and New Jersey.
Fubo sees sports betting a compliment to its sports oriented video services.
“We believe Fubo Sportsbook will provide an elevated sports entertainment experience that will bring increased interaction and engagement between sports viewing and betting. We are working with regulators in additional markets as we aim to truly innovate the gaming space,” said Scott Butera, president of Fubo Gaming.
In Iowa, the state Racing and Gaming Commission approve Fubo Gaming to offer advance deposit online sports wagering within the state through a market access agreement with Casino Queen.
FuboTV said it will provide Hawkeye state sports better with an experience that integrated sports wagering and live streaming with fuboTV.
While viewers are watching on fuboTV, they’ll also get data from betting and streaming platforms based on first-party user behavior data that will recommend relevant bets and turn passive viewers into active participants, the company said.
Jon has been business editor of Broadcasting + Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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