'For Us By Us' Network To Be Launched by Cinedigm, FUBU

By Jon Lafayette
( Broadcasting & Cable )
published

FAST channel will use Cinedigm’s Matchpoint platform

FUBU

Cinedigm said it is working with fashion brand FUBU to launch the For Us By Us Network.

The free ad-supported streaming television (FAST) network will feature movies, issue-oriented content about people and trends in hiphop culture and lifestyle.

The For Us By Us network will use Cinedigm’s Matchpoint platform. Cinedigm said FUBU will be one of the first brands to use Matchpoint on a software as a service basis.

Also Read: With Shares Languishing, Cinedigm Sets Stock Buyback, Rebranding

"As one of the founders of FUBU, I have gained a very deep comprehension and awareness about the urban consumer and what appeals to them not only in fashion, but entertainment as well," said J. Alexander Martin, co-owner and CEO of FUBU. "We created the For Us By Us Network so that we can provide high quality, positive content for our culture."

Cinedigm said that there are currently only 34 FAST channels focused on African-Americans, which represents only 2% of all available FAST channels. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.