Debmar-Mercury's The Wendy WilliamsShow has
been renewed on Fox Television Stations through the 2016-17 season, said
Debmar-Mercury copresidents Ira Bernstein and Mort Marcus on Tuesday.
"The Wendy Williams Show has as much momentum as
any show on our air right now, both qualitatively and quantitatively,"
said Frank Cicha, senior VP of programming for Fox Television Stations, in a
statement. "Over the last few years, it's evolved into the ideal lead-out
to our morning news blocks. Like our news, the show delivers a day/date
immediacy that serves as a blueprint for where we want to be the rest of the
The multi-season Fox commitment, which comes on the heels of
a previous two-year deal, follows a strong May metered-market sweeps
performance for Wendy. Airing at 10 a.m. on Fox's WNYW New York, Wendy
doubled in rating year-to-year in the key daytime demo of women 25-54 on the
station, jumping to a 1.2 rating/9 share to a 2.4/16, according to Nielsen
Media Research. Additionally, it rose 58% on Fox's KTTV Los Angeles at 11 a.m.
and 139% on Fox's WFLD Chicago at 10 a.m.
"Fox's long-term renewal is a testament to the
incredible growth the show has experienced this season and the amazing talent
of Wendy. Our broadcast partners across the country have taken notice,
demonstrating their faith in the staying power of this rapidly growing talk
franchise with upgrades. We are particularly gratified that many of those are
among the news leaders in their markets and see Wendy as the ideal lead out
for their morning newscasts," Bernstein and Marcus said.
Wendy Williams also recently has been acquired by
Local TV's WJW Cleveland; Meredith's KPTV Portland, Ore.; Cox's WSOC Charlotte;
McKinnon's KUSI San Diego; Media General's WCMH Columbus; Media General's WSPA
Greenville-Spartanburg; Scripps' WPTV West Palm Beach; LIN's WALA Mobile; and
LIN's WLUK Green Bay.
Wendy Williams will remain in original episodes this
summer through July. The show performs noticeably better when it's not in
On May 7, Williams published her sixth book, Ask
Wendy, based on the show's popular advice segment of the same name. She
also recently formed Wendy Williams Productions, which will produce reality,
game and talk shows.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.