ESPN Signs TaxAct as Title Sponsor for Texas, Camellia Bowl Games

TaxAct Bowl ESPN Events
(Image credit: ESPN Events)

ESPN said that TaxAct will be the title sponsor of the Texas Bowl and the Camellia Bowl as part of an agreement with ESPN Events, which owns the games.

The deal also calls for TaxAct, a provider of digital and downloadable tax preparation products, to be the presenting sponsor of the Myrtle Beach Bowl and for TaxAct to be featured in ESPN Events bowl telecasts across the ESPN networks.

“We know our customers are passionate about college football and enjoy celebrating big wins, which is why we are excited to support these communities and bring all consumers affordable tax filing products that allow them to file with confidence and maximize their refunds,” said Curtis Campbell, president of TaxAct. “We look forward to seeing the competition and excitement play out on the field in December and January.”

Last year, the title sponsor of the Texas Bowl was Mercari. The Camellia Bowl previously didn’t have a title sponsor.

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“TaxAct will have a significant presence across our ESPN Events Bowl portfolio throughout the college football postseason as a result of this unique and comprehensive agreement, including title sponsorship of two marquee events with the Texas and Camellia Bowls,” said Clint Overby, VP of ESPN Events. “We are thrilled to have TaxAct’s support and look forward to working with them, along with our local event organizers, in preparation for these upcoming events.”

The TaxAct Texas Bowl will be played Jan. 4, 2022 at NRG Stadium in Houston. The 2021 TaxAct Camellia Bowl will be played Dec. 25 at the Cramton Bowl in Montgomery, Alabama. ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.