Eric Steinberg Joins Whip Media as Research and Insights Lead

Eric Steinberg Whip Media
Eric Steinberg (Image credit: Whip Media)

Whip Media named Eric Steinberg as media research and insights lead.

Steinberg, previously senior VP, research at CBS, will oversee TV and film research and data analysis, providing Whip Media with insights into how consumers watch and engage with programming.

“Eric is an authority in the area of content research, and he will be a huge asset to us as we continue to scale our data offerings,” said Alex von Krogh, Whip Media’s VP of Global Insights. “He understands that the consumer is at the heart of this industry, and he will lead our efforts to leverage our wealth of consumer engagement data to help clients better evaluate the demand for content on a global basis.”

In his two decades at CBS, Steinberg was responsible for program research, pilot testing, primary research and audience measurement analysis and played a role in developing CBS’s MGM Grand Television City research facility.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.