Two top talkers hit record ratings with their post-Oscars shows.
Warner Bros.’ Ellen, starring Oscars host Ellen Degeneres, scored its best ratings in its history, hitting a 4.8 rating/11 share household average in the weighted metered markets, according to Nielsen Media Research. The show’s previous high was a 3.8. Ellen also hit highs among women 25-54 with a 2.7/13, and women 18-49 with a 2.1/11.
Disney/ABC’s Live With Kelly and Michael hit its highest ratings in more than two years with its live after-Oscars show that aired from the Dolby Theatre in Hollywood on Monday, March 4. The live post-Oscars telecast, which is in its third year now, beat Ellen with its 4.9/14 in households, up 63% from its March 2013 average. Among the show’s key demographic of women 25-54, Live notched a 2.5/14, up 67% from last March.
Kelly and Michael’s after-Oscars party also was up compared to the same show last year, jumping 26% in households from last year’s 3.9/13 and 25% in the demo from last year’s 2.0/14.
Those are the highest numbers for Live, which is typically the second-ranked talk show, since Regis Philbin’s farewell in November 2011. Live also won its time period in households and women 25-54 in the top five markets: New York, Los Angeles, Chicago, Philadelphia and Dallas.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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