The channel joins Xumo’s lineup of more than 200 channels, including an increasing amount of programming aimed at Hispanic viewers.
El Rey was launched in 2013 by director Robert Rodriguez, who continues to curate the channel’s programming and appears on the series The Director’s Chair. It was shut down in January 2021 as a cable network after financial partner Univision pulled out of the channel.
“Robert Rodriguez, whose name is synonymous with creativity and innovation, has inspired a whole generation of filmmakers,” said Jennifer Soltesz, VP, business development and strategy at Cinedigm. “More than ever, representation matters, and, with this channel, Rodriguez has given a platform for Latinos to tell their stories and define themselves. Xumo allows the El Rey Network to reach a massive new audience and, through this curated vision, will allow the channel to generate substantial advertising revenue among a key demographic in the growing AVOD and FAST space.” ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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