Disney is counting on its new generation of very bad villains doing very good business.
Disney Channel has renewed the short-form animated series Descendants: Wicked World for a second season. The series now lives on Disney Channel, the Disney Channel app, VOD and YouTube.
The network will run a special on cable Friday night featuring six episodes of Descendants: Wicked World.
During the special a new character will be introduced: CJ, the daughter of Captain Hook. She’s joining the offspring of Malificent, the Evil Queen from Snow White, Jafar and Cruella DeVille on the show.
Viewers will also be able to test their knowledge of Descendants with Disney Channel Live Play, an interactive viewing experience available via the Disney Channel app on iOS devices during the East Coast and West Coast feeds of the special.
A sequel to the first Descendants book, Return to the Isle of the Lost by Melissa de la Cruz, is No. 1 on the New York Times Best Sellers list in the middle grade hardcover category for Disney Publishing.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.