Discovery Communications says it is making mid-form shows for Facebook’s Watch tab, which will feature original video programming.
The first Discovery show on Watch is Animal Planet’s Celebrity Animal Encounters, which launches next week.
Investigation Discovery’s Still a Mystery and a spinoff of TLC’s Say Yes to the Dress will appear in the fall, with more to follow, the company said.
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Financial terms were not disclosed.
“We’re thrilled to be partnering with Facebook because the new Watch platform shares our commitment to engage passionate fans and create communities through video," said Paul Guyardo, chief commercial officer, Discovery Communications. “This is also another example of our commitment to delivering compelling, original content to superfans across all platforms.”
Discovery has been ramping up its digital video production capability with Group Nine Media.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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